Offices of Dentists · Free tool

Market Assessment Brief

Structure your own market research into a screening brief that shows its math.

100% freeNo signupRuns in your browserYour work auto-saves on this device

Interactive tool

The Market Brief Builder

Evaluating a specific market for a startup, second location, acquisition, or move? Bring the counts you can gather from public sources in twenty minutes — population, offices, growth — and leave with a formula-transparent Market Assessment Brief: supply/demand math shown line by line, every assumption labeled and editable, your sources graded, and a field checklist of what to verify before you trust it. This tool ships no data about any market. It makes your data defensible.

The decision

What are you deciding, and over what geography? The decision type picks which section leads the brief; the trade area gives density a denominator — and gets printed in the header so nobody mistakes the boundary.

What decision is this brief for?
Startup leads with required share, an additional location adds the overlap check, an acquisition pivots to durability, a relocation unlocks a comparison column, and the associate lens reads workload per provider.
Trade area
Pick the geography you will actually count. Population and office count must describe this same boundary — that is the whole game.

About this tool

Enter the market numbers you've gathered, grade each source, and produce a Market Assessment Brief with density math, a gap ratio, and a cited public benchmark to compare against. Free; no rankings, no invented data.

Everything runs in your browser. Your answers are never uploaded unless you explicitly choose to email yourself the result. Figures the tool computes come from the numbers you enter — modeled what-ifs, not promises. See our methodology and privacy principles.

Related in this network

Related properties may share common ownership. A cross-property link is not an endorsement — see our ownership disclosures.